As a major brand, Ecco was looking for the possibility to work more freely and experimentally. CB was given carte blanche to think 'out of the box' and this resulted in the 'Second Nature' concept.
If our technology were to merge with nature and the two would start evolving together, what would happen? What would the world look like? What would shoes look like?
The SN concept is based on current predictions about our scientific and technological developments.
Many say they will transform our world completely and in fact make it more natural than it is now.
SN is our way of breaking the boundaries between innovation and evolution.
